Marketing (CMO) Consulting & Fractional Management Case Studies
Problems?
Small firm wanted to use events to help market their services and build relationships with customers but weren't sure how.
I documented a process, step by step to create a content marketing event, generated a reusable marketing campaign calendar and templates, and trained the staff. I then facilitated the process for the first event and acted as key educational speaker to ensure their successful execution of the process.
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Solved!
Problems?
Real Estate Broker and affiliated Title Agency were struggling with sales & marketing across all channels.
Created a customized marketing master class for all sales & marketing staff in both firms that taught them everything from principals of design, to creating marketing plans and sales scripts, to building and working a networking database.
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Solved!
Problems?
After 2 years of development efforts to create a new user interface, development team had little to show for their efforts and customer feedback was discouraging.
I assessed the situation, gathered feedback from customers and internal staff, designed a new interface that not only complied with the latest web app design guidelines but addressed core user issues with navigation and intuitive design. With a quality design in hand and detailed use case and specs for every element, development proceeded with speed.
Who Doesn't Need a Super Hero or At Least a Skilled Dork on Speed Dial?
Solved!
Problems?
Solved!
Solopreneur was attending a trade show and lamented the fact that they would be carrying a tote bag advertising someone else's company because promotional products were too expensive.
Created a small print on demand store full of branded products with no minimum order quantity. Business owner could order a single item for themselves or as a gift for a client, have the product printed at time of order, and drop shipped directly to the recipient.
I Solve Business Problems.
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Problems?
Company was looking for more ways to deepen the working relationship they have with clients, better meet client needs for on-going work orders while expanding their revenue.
Created a subscription pricing model that would allow customers to receive on-going services year-round without the need for the lengthy PO process. For the client this ensured they maintained constant contact with the client to deepen the relationship and provided a more consistent and predictable stream of revenue making resource allocation easier.
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Solved!
Problems?
Therapist felt like she was doing all the "things" that the social media marketing articles told her to do but didn't feel like she was getting the results she expected.
Provided a marketing brand evaluation to determine if she was using consistent branding across all channels to build brand awareness. Identified weaknesses in her branding efforts in the names of social channels, the absence of logos on marketing materials, inconsistent look and feel and other issues that once rectified boosted her reach and response rates.
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Solved!
Problems?
New business owner wasn't sure how to go about building a network of business referral partners and was encountering difficulty getting new business.
Helped business owner locate and join a business networking group and then provided monthly training to help learn how to maximize the tools available through the networking group.
Who Doesn't Need a Wizard or At Least a Skilled Dork on Speed Dial?
Solved!
Problems?
Solved!
Software app was hearing their customers were disgruntled with how the software worked but weren't getting detailed enough feedback to develop a solution.
Conducted user forum and my own UI/UX review to identify areas of improvement.
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